Dr. Yayoko Ito
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Graduated from Hiroshima University School of Medicine. After working in the Department of General Medicine, he studied under doctors at the forefront of cosmetic medicine. After acquiring knowledge and skills in aesthetics, he became the director of YAYOI CLINIC in 2023. Her specialties include Botox, hyaluronic acid injections, and customized sagging treatment. His motto is to provide natural and pain-free treatments with careful consultation.
Pureasy is a skincare brand exclusively sold to medical institutions, developed by a pharmaceutical company in Korea, a major beauty powerhouse. It is popular by word of mouth as it can be used on delicate skin after a medical procedure. In this issue, we will introduce the features of Pureasy and the products available at YAYOI CLINIC.
What is Pureasy?

Pureasy is a skincare brand exclusively sold at clinics, developed for use on delicate skin by Okuma Pharmaceuticals, headquartered in Korea.Ingredients that are expected to work to protect moisture while conditioning the skin, developed by our own company“DW-EGF*”blended withWe carry items that support skin barrier care. Items that support skin barrier care can be used on sensitive skin, such as after a laser treatment.
Pureasy products are not sold through mail order sites such as Rakuten, etc. You can search for clinics that carry Pureasy products on the official Pureasy website.
*Skin regulating ingredient: human oligopeptide-1
Products by Pureasy

Pureasy handles two types of products.
Facial cleansing foam
Pureasy's Facial Cleansing Foam is a cleansing foam that is easy on the skin.Contains hyaluronic acid and deep sea water to moisturize the skinThe foam is fine and elastic, and removes excess sebum and wastes with minimal friction and damage. The fine, elastic foam removes excess sebum and waste while minimizing friction damage. The rich lather comes out with just one push, making it easy to use.
■Pureasy|Firming Mask
Pureasy's "Firming Mask" is a treatment mask made of bamboo cellulose material that is free of animal products.Contains high concentration of DW-EGFIt has a high adhesive strength and is ideal for post-treatment skin care after laser treatment. It has excellent adhesion and is ideal for skin care after laser treatment and other procedures.
Visit YAYOI CLINIC for skin care advice.
Pureasy is a skincare brand that focuses on ingredients that can be used for aftercare after treatment. It is recommended for delicate skin.
Aesthetic Dermatology, Cosmetic Medicine, Cosmetic Surgery, Art Makeup in Hiroshima YAYOI CLINIC offers treatments for different skin, body, and facial concerns.
In order to offer a better option for everyone, we will assess each individual's skin condition and formulate a treatment plan that meets his or her needs, including treatment duration, budget, and acceptable downtime.
If you have any concerns, please come for a counseling session first.
*This information, including treatment fees and product prices, is current as of the time the column was published. Please be aware of this in advance.

